One of the biggest players in the Eastern apple deal, D’Arrigo New York brings a wealth of knowledge and experience to benefit growers and customers. “We’re the largest apple house in the Northeast and have been moving Eastern apples for over 40 years,” said Gabriela D’Arrigo, vice president of marketing and communications for D’Arrigo New York in Bronx, NY. “We do a lot of business covering the Eastern apple deal.”

The heat wave has broken for much of the country; however, the effects continue to play out. According to Mark Campbell, founder and CEO of ProduceIQ, the heat waves across the West Coast have caused various crops to ripen rapidly. Take strawberries for example: earlier in the season weather created an increased supply and prices plummeted. Now, the reported output in California is near historic lows.

“It would not be unreasonable for strawberry markets to be extremely tight for quite a few weeks,” said Campbell.

Divine Flavor, one of Mexico’s largest grower-importers, announced its new project of summer organic Bell peppers in Jalisco, Mexico. This program, years in the making, adds another of the company’s staple items to its year-round product list.

Continuing from its established roots in Sinaloa, Mexico, with veteran producer Hortifresh, Divine Flavor will receive its first shipments of organic Bell peppers later this month out of central Mexico.

Following a successful year, which saw 55 million consumer impressions across all media, the New York Apple Association’s marketing and public relations plan for the 2022-23 crop year is under way.

NYAA reported that it is reaching out to retail partners to secure geo-targeting advertising to complement in-store and digital promotions to drive New York apple sales. These geo-targeted promotions include a gallery of NYAA’s original content, images, and videos to complement print and digital ads.

Splendid by Porvenir has hired Cindy Swanberg Schwing as its vice president of marketing for the company. Schwing will concentrate on all aspects of marketing, with efforts closely connected and coordinated with retail sales.

WF&FSA (Wholesale Florist & Florist Suppliers association.) launched The Flower Movement Awareness Week(August 8-14) in 2021 to promote community activism, using flowers to change mindsets and uplift feelings.