PacPro/Agrokasa offer enhanced service model
PacPro/Agrokasa offer enhanced service model
Peruvian grower-shipper Agrokasa and its U.S. sales division Pacific Produce (PacPro) LLC implemented a grove-to-retailer service this year that proved highly successful and will be offered to others next year.
Isabel Tavera, vice president/sales director for PacPro, revealed that the service was trialed on one container with one retailer in 2022. For 2023, it has been expanded to 30-40 containers to that same retailer.
“We call the program Delta Avocado and it is a ‘technical sell,’” Tavera said. “We work with the customer from the grove to the store.”