Fresh Express supports consumers’ 2025 wellness intentions with Fresh Start Challenge
Fresh Express supports consumers’ 2025 wellness intentions with Fresh Start Challenge
Fresh Express will launch its 2025 wellness initiative: the #FreshStartChallenge. The campaign aims to empower consumers to embrace the new year with intention and energy. The 2025 #FreshStartChallenge will inspire participants to focus on holistic well-being through a series of themed weekly challenges designed to help them prioritize their health and lifestyle goals, including Nutrition Boost, Fitness Focus, Mindful Moments and Connection and Self-Care.

Now is the time to not only get Pink Lady going at retail, but to start lining up promotions for the historical February promotional window.