Colombia, the fourth-largest exporter of Hass avocados to the U.S., is preparing to supply 130 million pounds to the U.S. market during the 2025 spring-summer Traviesa season.

With maturing orchards, expanded production and a growing shift in export volume to the U.S. market, peak volumes are expected at the end of April and into May. It is also projected that Hass avocados from this Traviesa season will be available through August.

As OSO Sweet Onions prepares to launch its Vidalia sweet onion program, OSO Sweet Onions is thrilled to celebrate its very own Herschel Durrence, named 2024 Grower of the Year by the Vidalia Onion Committee.

This is an excellent time for promoting loose or bagged California navel oranges while the supplies are plentiful. The demand is moderate and the market is about steady. Smaller 113s and 138s are at a current peak right now with sizing starting to shift up to the larger fruit.

Minneola Tangelos are in season now, and the Bee Sweet Citrus team reports a strong supply of the specialty citrus variety to welcome the start of spring promotions.

The purchase and consumption of avocados during the week of the last Super Bowl are conservatively estimated to be in the millions. What made the popular fruit so attractive and available for such incredible demand? The answer lies in a variety of marketing strategies, by scores of marketing execs in fresh produce over the past few decades.