High pressure is building out West following weeks of rain, winds and cold temperatures. The high-pressure system is forecast to strengthen and stall over the Southwest through next week. This will bring very warm temperatures (upper 80s to low 90s) to the desert regions and above-average temperatures to Central and Southern California.

Bako Sweet is once again helping retailers elevate their produce displays to increase sales this Easter. The brand is poised to help make this year a record-breaker, offering convenience, trending flavor and variety to shoppers nationwide.

Cause marketing champions were out and about at the Healthy Family Project annual reception at the Southeast Produce Council’s Southern Exposure, celebrating an impressive $260,000 raised in 2024 and more than $8 million since 2002. The event brought together over 200 industry professionals to recognize the collective impact of retail and digital campaigns supporting Feeding America food banks, Foundation for Fresh Produce, and Boys & Girls Clubs of America.

With one of its larger crops in a decade and more avocado acreage being planted every year, California is poised for continued volume in the coming years.

The International Fresh Produce Association launched its Breeder Showcase at The Floral Conference Feb. 24-26. It was an immersive experience that brought together breeders, importers, growers and supermarket buyers under one roof. 

Kroger Co. is looking to help customers supercharge meals and snacks with fresh in-season fruits, veggies and simple recipes to try during National Nutrition Month and enjoy all season long.

"Preparing dishes with fresh, in-season produce presents limitless, simple options for families to enjoy together as spring and summer approaches," said Carlo Baldan, Kroger group vice president of fresh merchandising. "With guaranteed quality, value and more days of freshness for our customers, we make it easy to create nutritious meals. Fresh is always in season at Kroger."