Consumers’ desire for healthy eating may be responsible for much of the increased purchasing patterns of fresh fruit and vegetables over the past 30 years. Now, organic can be included as a driver of fresh fruit and vegetable sales.

Ever since the mass hysteria over the Alar apple scare in 1989, organically grown produce sales have increased each year. It has been one of the fastest-growing categories in the supermarkets from the start.

The City of Brotherly Love is not just known for its historical landmarks and vibrant culture; it’s also a major hub for fresh produce, boasting what is reportedly the world’s largest fully enclosed, fully refrigerated wholesale produce terminal.

Gold Bell co-founders Joanne Cipriano Dolan and Maria Cipriano Maggio are stepping down after 45 years of leadership and innovation. Their vision and commitment to providing top-quality service and products to customers was instrumental in shaping the company into the successful organization it is today. The company remains family- and women-owned as Dolan and Maggio continue as owners and principals.

On April 24, 2025, Details Flowers Software announced its celebration of its decade of passion, creativity and growth at its headquarters. This milestone marked not only a significant achievement for the company but also a moment of celebration for the entire floral industry, the local community, and all those who have supported Details throughout its journey.

In celebration of Cinco de Mayo, Avocados from Peru and Grocery Outlet partnered to host the first ever guacamole Challenge held at SeaWorld San Diego to commemorate the early arrival of Peruvian avocados to the U.S. market. The challenge was hosted by Sea World as part of Viva La Musica and So-Cal Taco Festival – Southern California’s largest Latino music festival.  

The International Fresh Produce Association announced the nine distinguished winners of the Produce Excellence in Foodservice Awards. Sponsored by FreshEdge, this prestigious awards program honors chefs and foodservice operators for their produce innovation, creativity and all-around excellence in the use of fresh produce in the culinary arts.