Pioneers of commercial greenhouse growing, Mastronardi Produce is gearing up to showcase an exciting Flavor Coast to Coast theme at this year’s International Fresh Produce Association (IFPA) Global Produce & Floral Show (GPFS) in Anaheim, California, this October.

This fall, produce is stepping into the spotlight. Fresh Del Monte, the global produce company, is teaming up with Disney’s Zootopia 2, in celebration of the film’s release Nov. 26. Proving that the fresh category can command excitement and consumer engagement, the global campaign is designed to delight consumers, inspire healthier eating and create incremental value for retailers.

Avocados From Mexico is renewing its partnership with the College Football Playoff as the Official Avocado Brand, marking the third straight year holding that designation. 

Sunkist Growers Inc., a citrus cooperative founded in 1893, and Fruit Growers Supply Co., its sister supply company founded in 1907, will strategically reorganize effective Nov. 1. A new California cooperative, Sunkist Growers Inc., is being formed and will serve as the holding company of the existing Sunkist Growers and Fruit Growers Supply Co. This strategic move will better position the combined entity to serve customers and growers with enhanced innovation and efficiency, as well as driving future growth in the citrus industry.

The Lisianthus Promotion Committee of the Netherlands announced the launch of its newly redesigned website, Lisianthus.nl, developed by RoMaRa Agency and Debo. The comprehensive platform showcases the diverse range of Dutch-grown lisianthus varieties and provides essential resources for florists across the globe.

Fresh Express is bringing bold flavor, culinary inspiration and fresh excitement to the International Fresh Produce Association’s Global Produce & Floral Show in Anaheim, CA, Oct. 16–18. Visitors to booth No. 2139 will enjoy live recipe demos, celebrity meet-and-greets, and the debut of the new Fresh Express Mediterranean Herb Chopped Kit — all designed to inspire creativity in the kitchen and highlight how Fresh Express is fueling salad category growth with innovation and consumer insights.