Wonderful Pistachios, NFL star Josh Allen kick off ad campaign
Wonderful Pistachios, NFL star Josh Allen kick off ad campaign
Wonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allen’s NFL stardom center stage following the impactful launch of the Josh Allen Scholarship.
Freshness is everything in the produce department. It’s the driver of consumer choice, the anchor of category loyalty and one of the biggest drivers of shrink on the income statement.
The IFPA Global Produce & Floral Show is a launching pad for new products, and this year Fresh Innovations LLC will be featuring the newest additions to its popular ¡Yo Quiero! line.