Affinity Sales–Retail has hired Gary Roselli as director of produce, Metro-NY.

Roselli brings over 25 years of experience in the food industry, with a career that has taken him from his start as an in-store produce clerk to serving as a corporate director. Most recently, he spent the past three years at a leading cooperative in the New York metropolitan area as director of produce and floral, where he oversaw category leadership, merchandising strategies and supplier partnerships.

iDeal HarBest, a distributor of a full line of Mexican vegetables, will begin its 10th season with a more streamlined grower base and an increased organic product line.

A new education fund aimed at supporting the professional development of Oklahoma florists and students has been established through a partnership between the Oklahoma State Florists’ Association and the American Floral Endowment.

The Boston region remains one of the most active and competitive produce markets in the Northeast, driven by a wide range if cultures and culinary preferences that fuel steady demand for fresh items year-round.

As consumers selectively splurge on premium items like Champagne for New Year’s celebrations, Side Delights is helping retailers build bigger baskets by pairing those purchases with high-value, versatile potatoes.

Giorgi Mushroom Co. announced a landmark investment in Modern Soils, previously a wholly owned subsidiary of Modern Mushroom Farms.  Modern Soils is a regenerative agriculture company pioneering sustainable soil solutions. This strategic investment reinforces Giorgi’s long-standing commitment to restoring the planet’s natural balance through smarter, circular agriculture.