Floral, produce industries rally behind That Flower Feeling Foundation
Floral, produce industries rally behind That Flower Feeling Foundation
A coalition of leading floral and fresh produce trade associations in the United States and internationally has joined forces to support the That Flower Feeling Foundation, signaling an unprecedented industrywide commitment to national consumer marketing. The collaboration includes trade memberships, in-kind promotional support and financial contributions, reinforcing the foundation’s role as a unified voice promoting everyday flower consumption.