It's a green victory for Avocados From Mexico. After six years of successful advertising in the big game, the company decided against airing a commercial and shifted its strategy to help drive retail sales during the fall season in order to prepare the market for the brand's boldest big game promotion ever. This new strategic approach paid off leading to new historic records.

Ready... set... go! Teams across the country are forming and counting down to Feb. 13, the kick-off of the Walk with a Doc Grand Canyon Adventure, energized by Fresh Avocados – Love One Today. Sharing a commitment to invest in heart health, racers of all ages will be stepping up movement and nutritious eating during the 14-day virtual trek that will span nearly 70 miles. A link to free registration as well as delicious avocado recipes to jump start planning of post workout snacks can be found at www.LoveOneToday.com/WWAD.

While millions of football fans begin gearing up to watch the biggest game in football, the makers of Wholly Guacamole, America’s No. 1 selling refrigerated guacamole brand made with hand-scooped Hass avocados, are preparing for an equally busy season: helping fans prevent pre-game injuries related to their favorite Sunday football snack.

Tyler Cobb has been hired as the director of grower relations and field sourcing for McDaniel Fruit Co., home of Linda Vista brand fresh produce.

Avocados From Mexico is bringing the big game stadium experience directly to fans with the launch of its Virtual Guac Bowl Stadium. This digital experience is a one-stop-shop for anyone looking to score big in celebration of the big game: inside AFM's Virtual Guac Bowl Stadium, visitors can access exclusive messages from sportscasters Troy Aikman and Erin Andrews and game day guacamole recipes.

Fresh Directions put a spotlight on the love for avocados with new branding on its lineup of high-quality tropical avocados under the Luv brand. The Carla avocado is adored for its buttery texture and fresh flavor experience.

With a distinctive round shape and emerald green skin, the Carla complements avocado category sales with consumers delighted by the delicious experience.