Summer avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados in celebration of dad, Fourth of July, and the start of a new school year. The Hass Avocado Board’s recently published Q3 holiday recap report indicates that Father’s Day, the 4th of July and Labor Day holidays all reached four-year highs. The report is insightful for retailers and industry leaders to use the information as they plan promotions for the upcoming year and look for new opportunities for avocado sales growth.

Key highlights from the report include:

GoVerden, a Mexico-based, vertically integrated grower and processor of avocados, is expanding its marketing efforts in the United States to more fully promote its own brand.

From the beautiful country of Colombia, renowned for its cut flowers and producing the world’s richest coffee, comes another treasure: Hass avocados.

The Colombia Avocado Board has recently been formed to promote the fruit grown in the country known for the myth of El Dorado. This fall, U.S. consumers will for the first time be able to place Colombian-grown avocados in their grocery shopping carts.

According to a new economic contribution analysis from Texas A&M University, the imports of Mexican Hass avocados have made substantial contributions to the U.S. economy during the 2019-20 growing season. In this timeframe, more than 2.1 billion pounds of avocados were imported into the U.S. from the Mexican state of Michoacán – fueling consumers' love of the healthy fruit while also positively benefiting and growing U.S. national and state economies.

The Produce News recently chatted with Gary Caloroso, regional business development director for The Giumarra Cos., about the company's new partnership with the Genel family of Rancho Agua Blanca to offer Fair Trade Certified avocados grown in the state of Michoacan, Mexico. Find out more in our latest featured video.

The Giumarra Cos. announced a partnership with the Genel family of Rancho Agua Blanca to offer Fair Trade Certified avocados grown in the state of Michoacán, Mexico.

Rancho Agua Blanca is family owned and operated, and recently received its certification from Fair Trade USA in early 2020. The Genel family – comprising Isabel Valencia Zepeda, Rafael Genel Valencia, María Isabel Genel Valencia, Marcela Genel Valencia, Gustavo Adolfo Genel Valencia, and Carlos Genel Valencia – farms 250 hectares of Fair Trade Certified avocados and governs the company via a family board.