Avocados From Mexico unveiled Avocado Nation, a multi-area platform powered by artificial intelligence that allows AFM to leverage its consumers' content preferences to deliver highly personalized experiences. Inside Avocado Nation, avocado fans everywhere can access entertaining videos by AFM's premier content partners; get fitted with AFM's debut sportswear collection; and, for the first time ever, earn rewards for purchasing avocados through AFM's new loyalty program.

Earnest Eats, creator of superfood breakfasts and snacks, launched a new line of Snacking Avocados, a uniquely light and crispy clean-ingredient snack made with slices of real avocado that are freeze-dried and simply seasoned with sea salt and spices. Available in three savory flavors, including Sea Salt, Sea Salt Limeand Roasted Chipotle, the nutritious new line is vegan, keto, gluten-free, Non-GMO, high-fiber and sugar free.

The California Avocado Commission has updated the forecast for its fiscal year 2020-21 to 292 million pounds, which is an 8 percent reduction from its pre-season crop estimate and in the range of an average size crop. Fall and winter weather events, including heavy winds, resulted in the slight forecast change, with the reduction occurring in the pre-season months. California avocado peak season is expected during a 15-week period from late April through August, with available volume before and after the peak period.

Mission Produce Inc., a world leader in sourcing, producing, and distributing fresh Hass avocados, announced the launch on Thursday, Feb. 25., of For the Love of Avocados, the first-ever podcast to focus on avocado tips and tricks, avocado farming, marketplace trends and everything in between. Hosted by Patrick Cortes, senior director of business development at Mission Produce, the podcast will also feature special guests, such as industry experts, foodies, and health and wellness experts, and be published on a monthly basis. 

Avocados From Mexico is teaming up with Mission Foods, a leading tortilla brand in the U.S., for the second consecutive year for the return of "Taco Tip Off." The promotional program celebrates the college basketball season and championship and offers a full court advantage to boost avocado sales and increase basket size with Mission brand pitas, taco shells and wraps. The partnership between the two game-day grub powerhouses is led by in-store merchandising centered around tacos, burritos, quesadillas and more, with comprehensive consumer savings through April 5. 

A display of large and vibrant Desbry tropical avocados creates excitement and stops shoppers in their tracks. And this bigger fruit means bigger margins and a bigger avocado category, which is why tropical avocados have been gaining traction and distribution with retailers across the country.