It’s time for a reset in how we think about digital metrics.

For years, companies leaned heavily on impressions and reach as the primary indicators of performance. While those numbers are easy to report, they rarely tell the full story, because visibility alone doesn’t drive behavior.

Today’s consumer isn’t passively scrolling. They’re making decisions in real time, saving ideas for later, clicking through for solutions and ultimately choosing what makes it onto their grocery list.

For the past four years, Classic Fruit and Westside Produce (TRI label) have worked together as a melon alliance, combining their offshore and domestic operations, alongside their sales teams, to be a year-round supplier. The two have now reached an agreement to officially merge together and unite the two melon companies under Classic Fruit, securing their 52-week year promise.

Georgia’s produce industry continues to play a vital role in the Southeast supply chain, offering a diverse mix of fruits and vegetables supported by favorable growing conditions, geographic proximity to key markets and strong relationships between growers and distributors.

There’s a lot moving right now, and not much of it is easing up. We’ve got weather, disease pressure and transition gaps all hitting at once. Supply is tight, markets are elevated and flexibility is going to matter over the next few weeks.

Pure Flavor's Tiffany Sabelli, vice president of sales, has been recognized as one of the 2026 Outstanding Women in Produce by the Canadian Produce Marketing Association.

This national recognition highlights women who are making a meaningful and lasting impact across the fresh produce industry through leadership, innovation and a strong commitment to advancing the category.

As Florida’s spring produce season hits its stride, the Fresh From Florida program continues to play a critical role in connecting growers with consumers while driving demand across retail and foodservice channels.