Instacart scaling up fresh funds partnership
Instacart scaling up fresh funds partnership
Wellabe, a trusted leader in supplemental health insurance, recently expanded its partnership with Instacart. Leveraging Instacart Health Fresh Funds for Wellabe’s optional grocery rewards program, Wellabe is bringing meaningful, everyday value to more of the members it serves. Following a successful 2025 pilot that engaged more than 1,000 members and quickly became one of the most popular offers within Wellabe Rewards, the company is scaling the program to reach up to 100,000 members in 2026.
After a fast-paced first quarter, Nickey Gregory Co. is carrying strong momentum into the spring season, fueled by tight supplies, elevated pricing and its strategic position in the Southeast produce supply chain.