In the Trenches: The importance of fostering creativity
By
Ron Pelger
In the Trenches: The importance of fostering creativity
By
Ron Pelger
Without being creative and different, a company cannot compete and survive in the business world today.
What’s new and unique about your company? What new marketing programs, products or merchandising methods has your company introduced in the past year? Is it being creative enough to attract customers and retain them? If nothing is different or innovative, it could be in for some difficult and troublesome days ahead.
For nearly a century, officials at Consalo Family Farms have emphasized family values to focus on building and maintaining relationships with their customers. That means offering a wide range of quality product at fair price points and backing those products with the proper amount of marketing support.