The New Jersey Department of Agriculture sees big things ahead in 2024, especially with this being the 40th anniversary of Jersey Fresh, the longest continuously running state government agriculture brand in the country.

“We will be doing several produce visits, and our campaign will highlight Jersey Fresh as ‘The Freshest for 40 years’ during this anniversary year,” said Joe Atchison III, NJDA’s assistant secretary and marketing and development division director.

Ockert Greyvenstein of Ball Horticultural Co. is joining the American Floral Endowment board of trustees. The board comprises industry experts from all segments, bringing diverse perspectives and enhancing the impact of AFE’s programs.

Many years ago the tomato category had round, hothouse, Roma and cherry tomatoes along with some packaged tube tomatoes. There weren’t many tomato choices available for customers in the produce department like there are today.

The challenging supply year for round red mangos gave an extra boost to the yellow variety, which led to a fantastic early season for Ciruli Bros’. Champagne label of Ataulfos.

Kapi Kapi Growers, a leading Costa Rican grower-shipper of sustainably grown pineapples and bananas, achieved national distribution after launching the brand in North America a little more than three years ago.

For their commitment to fresh produce, innovative merchandising, community service and customer satisfaction, 20 produce managers have been recognized by the 2024 Retail Produce Managers Award Program from the International Fresh Produce Association.