Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown.

As the president and CEO of Kurt Zuhlke & Associates, an Easton, PA-based company renowned for creating over 40 different packaging molds, Kurt Zuhlke is a trusted figure in the produce packaging industry.

Rivermaid Trading Co. has welcomed Sarah Baskins as its newest sales and procurement representative. With deep roots in family farming, a robust educational background and a proven track record in agriculture, Baskins brings a wealth of experience and leadership to her role.

The coldest week of the winter growing season is underway in the Arizona-California desert. Lettuce ice is causing harvesting and loading delays.

Sun World International announced that its president, Bernardo Calvo, has been named chief executive officer and David Marguleas becomes Sun World’s executive chair.

Somerfield Farms, a leading producer of premium-quality berries based in Wilmington, NC, announced the appointment of Tom Smith as vice president of sales. 

Smith, a seasoned industry leader with over two decades of experience, leaves his longtime role as director of sales at California Giant to take on this pivotal role.