Leading fresh produce grower, marketer and distributor Oppy strategically integrated Dole Diversified North America sales operations into its business, effective Oct. 1 — marking a significant step in expanding the company’s established capabilities across North America.

At the heart of the floral industry’s future are students whose passion and drive are being nurtured by the American Floral Endowment. As part of that support, AFE provides crucial funding through scholarships to help students manage the cost of their education.

Wonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allen’s NFL stardom center stage following the impactful launch of the Josh Allen Scholarship.

For 2026, Royal FloraHolland will once again offer the option of choosing from four different member packs. This ensures that every member can choose a member pack that suits their own business operations, wishes and needs.

What does this mean for you?

Sweet potato grower and shipper Vick Family Farms is a North Carolina-based company with most customers based on the East Coast or Midwest.

The company, however, will be on the West Coast for the International Fresh Produce Association Global Produce & Floral Show in Anaheim, CA. Charlotte Vick, partner/sales and marketing manager for Wilson-based Vick Family Farms, said she doesn’t like to miss a show, which draws attendees from across the country and beyond.

Freshness is everything in the produce department. It’s the driver of consumer choice, the anchor of category loyalty and one of the biggest drivers of shrink on the income statement.