Village Fresh Greenhouse Grown has launched Big Bend Beefs, its newest tomato brand. These premium beefsteak tomatoes are grown in the Big Bend region of far west Texas, where the land, climate and community come together to create something truly extraordinary. Bold in flavor, beautiful in appearance and deeply tied to the identity of Texas, Big Bend Beefs brings the taste of the Lone Star State to tables near and far.

Church Bros. Farms expanded into the retail salad kit category with the debut of Little Gems Salad Kits, a fresh innovation designed for today’s health-conscious shopper. Available in Caesar, Champagne, Creamy Chipotle and Miso Ginger, the kits feature buttery, crisp Little Gem lettuce, dressings made with avocado oil and perfectly proportioned 8.5-ounce bags to help reduce waste.

Summer may have ended, but there is still time for promoting cantaloupes, honeydews and watermelons. Large fall melon displays can really boost and extend produce sales while other summer items have decreased.

For the upcoming IFPA Global Produce & Floral Show, the North Carolina Department of Agriculture and Consumer Services is coordinating a pavilion at booths 1047 and 1055, consisting of several North Carolina growers representing the best produce the state has to offer.

As sweet potatoes continue to gain traction beyond the holiday season, Sand Candy Sweet Potatoes are helping retailers turn seasonal interest into year-round category growth.

There is going to be a lot to see and talk about at the Volm Cos. booth at the IFPA Global Produce & Floral Show.

According to Marsha Pozza, the Antigo, WI-based company’s director of marketing and communications, the company is set to share many unique displays at its booth this year.