Positioning potatoes for superior sales
Positioning potatoes for superior sales
Produce departments that keep their spuds tucked away in the back are missing out on natural growth opportunities, advised Ross Johnson, vice president of retail for the Idaho Potato Commission. No matter what the demographics of a retailer’s market are, savvy potato merchandising can help propel higher sales through the entire produce department.
Picture the perfect conditions for producing Idaho potatoes, and that image would look exactly like the 2025 growing season, reported Travis Blacker, vice president of industry relations and research for the Idaho Potato Commission.