PRO*ACT Crop Update: Onion deal rolls on
The onion market is now entering its seasonal transition as Northwest storage supplies begin winding down and fresh-run onions start moving out of Mexico and south Texas. Markets are currently soft on yellow and red onions as new crop volume competes with remaining Northwest inventories. White onions remain the exception, where supplies are tighter and pricing is beginning to firm.
EFI champions farmworker recognition nationwide
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, encourages the agricultural community to recognize and celebrate National Farmworker Awareness Week with free and impactful tools offered in its communications toolkit.
Viva Fresh to examine the 'Consumomics' of fresh produce
The future of fresh produce opportunity takes center stage at Viva Fresh 2026 as the Texas International Produce Association will have internationally recognized futurist economist Richard Kottmeyer as this year’s education session keynote speaker. Kottmeyer will kick off Viva Fresh’s Friday education programming on April 17 with a dynamic 90-minute session designed to challenge and equip produce industry leaders to think about not just opportunities for today, but for the decade ahead.
Kroger brings back customer appreciation week
The Kroger Co. announced the return of its mega-sales event honoring customers with the retailer's hottest deals and exclusive savings during Kroger's Customer Appreciation Week running through March 17.
JOH acquires The Fresh Connection
JOH is expanding its North Central produce coverage in the upper Midwest through the acquisition of leading produce broker The Fresh Connection. This strategic move welcomes a highly respected team with decades of proven produce experience to JOH’s already exceptional produce organization and further strengthens the company’s growing presence across the region.
Joe Produce debuts refreshed website
Joe Produce launched a refreshed version of its website, which went live on March 1. The updated platform features a streamlined, easier-to-use experience designed to help produce companies connect with the right talent and industry professionals discover new career opportunities.
Setton Farms debuts Hot Honey Pistachios
Setton Pistachio of Terra Bella Inc. introduced a new addition to its award-winning line of Seasoned Kernels with the launch of Hot Honey Seasoned Pistachio Kernels. Bathed in a blend of sweet and spicy seasoning, Setton's premium California Hot Honey Pistachios are sure to become a fan favorite.“We were so excited to debut this amazing flavor at the 2026 Natural Products Expo West,” said COO Mia Cohen. “The retailer and consumer feedback was overwhelmingly positive. In a show filled with unique and delicious products, our Hot Honey Seasoned Pistachio Kernels really stood out.”
IFPA urges Congress to boost fruit and vegetable consumption
In verbal testimony delivered to the U.S. Senate Committee on Agriculture, Nutrition and Forestry, International Fresh Produce Association CEO Cathy Burns called on Congress to take bold, evidence-based action to increase Americans’ consumption of U.S.-grown fruits and vegetables — describing it as both a public health imperative and a powerful economic opportunity for American farmers.
WFFSA conference draws 500-plus to Miami, announces 2027 move
The Wholesale Florist & Florist Supplier Association concluded its 2026 Floral Distribution Conference in Miami this week, welcoming more than 520 attendees, over 80 exhibiting suppliers and nearly 50 Floral Xcellence Award entries for three days of business, education and industry connection.
‘Ms. Mango’ reflects on 35-year produce career as she prepares for retirement
After more than three decades in the fresh produce industry, much of it spent championing mangos and working closely with growers, shippers and retailers, Cindy Swanberg Schwing is preparing to close one chapter and begin another.Schwing, vice president of marketing/retail sales for Splendid by Porvenir, will step away from the day-to-day pace of the business on March 20 following a career defined by produce marketing, international agriculture and a deep connection to farming that began long before she entered the industry professionally.