Kroger expands Flashfood partnership
Flashfood is now available at all 100-plus Kroger stores in the Mid-Atlantic division. Flashfood’s platform is addressing surplus food waste in Kroger stores while making fresh, affordable groceries accessible to more shoppers across the Southeast.Since launching in 16 Richmond-area Kroger stores last summer, Flashfood has helped Kroger shoppers save nearly $700,000 on fresh groceries, while keeping over 290,000 pounds of food out of landfills. This expansion comes as demand grows for new ways to stretch grocery budgets.
Dayka & Hackett provides grapes 365 days a year
At Dayka & Hackett, there’s excitement all year long, but spring marks a particularly special transition. “As we move from sourcing grapes in the Southern Hemisphere to the vibrant vineyards of Mexico, a new season of opportunity begins,” said Stephen Fink, vice president of sales and marketing for the Ventura, CA-based company. “During this time, we proudly showcase best-in-class grapes, partnering with exceptional growers in Sonora and Guaymas to deliver outstanding quality and flavor.”
Continental Floral Greens expands sales team with two new hires and a well-earned promotion
Continental Floral Greens, a family-owned grower of premium American-grown foliage and specialty cut floral, is pleased to announce the addition of two experienced sales professionals, Kate Dodde and Klair McDermott, to its mass market sales team, as well as the promotion of Lucia Narciso to wholesale sales manager.These announcements reflect CFG’s continued investment in building an exceptional, experienced team to support its customers and drive growth across all channels.
Tops expands access to fresh groceries
Tops Friendly Markets customers can now use SNAP/EBT benefits to purchase groceries for delivery through DoorDash, expanding access to fresh, nutritious and affordable food.This initiative is part of Tops’ broader commitment to increasing food access and advancing its omnichannel strategy — integrating in-store, online and delivery experiences, to better serve customers in a rapidly evolving retail landscape.
Tony Freytag joins F&S Fresh Foods executive team
F&S Fresh Foods has appointed Tony Freytag as chief strategy officer and a member of the senior leadership team.In this role, Freytag will work with the executive team to help shape the company’s strategic direction and accelerate profitable growth across fresh produce and other value-added food categories.
Brian Church named ag leadership honoree
Church Brothers Farms CEO Brian Church has been named the 2026 Agricultural Leadership honoree by the Salinas Valley Chamber of Commerce. The award recognizes individuals who have made significant contributions to agriculture in the Salinas Valley through leadership, innovation and community involvement. Church will be recognized at the Chamber’s 105th Annual Awards Luncheon on April 9.
Hunts Point Market fuels Maurice A. Auerbach’s regional reach
For decades, Maurice A. Auerbach Inc. has maintained a strong presence in the Northeast produce business, building its reputation as a leading distributor of garlic and specialty items while fostering long-standing relationships with customers throughout the region.As a third-generation, family-owned company based in Secaucus, NJ, the firm continues to rely heavily on its deep ties to the Hunts Point Produce Market to support its distribution strategy and customer reach.
Sunkist to engage consumers with new digital series
Sunkist Growers launched a new digital content series — Peel Talk — designed to deepen consumer engagement and reinforce citrus’s role in everyday wellness, snacking and shared moments.Building on the brand’s growing presence across digital channels, Peel Talk introduces original storytelling, culinary inspiration and interactive content that connects consumers more directly to citrus and the farmers behind it — while supporting engagement during peak California citrus season.
IFPA members bring the joy of fresh produce and florals to White House Easter Egg Roll
The International Fresh Produce Association and its member companies once again brought the vibrant colors and flavors of fresh produce and florals to the White House Easter Egg Roll, one of America’s most beloved traditions.
Food Export USA bolsters staff with two new hires
Food Export USA has added two new team members: Danyelle Thornton as marketing manager and Austin Warner as liaison. Both will be based out of Food Export’s Philadelphia office.