Northern Plains Potato Growers Assn. to boost recognition; new marketing plan in the works
The Northern Plains Potato Growers Association, under the marketing direction of Ted Kreis, who started in August 2004 as marketing director, is looking to form a stronger brand identity. To attract consumers, the association has created two new store-level promotions to catch the consumer?s eye before the potato-buying decision has been made. The first of these two promotions is a shopping cart ad placed on the cart displaying the healthy potato message and specific Red River Valley branding.
L&M taps experienced veteran for position in Northeast
L&M Cos., headquartered in Raleigh, NC, announced that it has hired Arthur O?Leary as marketing manager for its Northeast operations. Mr. O'Leary will use his 25 years of experience with various industry associations to help build and enhance all the company?s produce segments in the New England and New York regions. In addition, he will be involved in advertisement planning, business programs and product development.
Frank Basile, long-time employee at Monterey Mushrooms, was 55
Frank Basile, a well-known and well-respected produce industry veteran, died of liver cancer on Dec. 15 at his home in Gilroy, CA. He was 55. Mr. Basile was senior sales manager for the Western region at Monterey Mushrooms in Watsonville, CA, for more than 22 years. As a sales manager in the produce industry, customer relationships are paramount, and Mr. Basile enjoyed the utmost respect of his many customers, according to Monterey Mushrooms.
Getting out the crystal ball: A glimpse into the future of floral
It's that time of the year when the fortune tellers of floriculture are asked to give their predictions for our industry's future. Surely, many of them must be scratching their heads about what to write about. Of course, accuracy is not normally a problem. Does anyone else save articles predicting what we will be like in five years?
In fairness, with the dynamic and rapid economic changes happening, it's difficult to predict what floriculture will be like in one year, let alone five or 10 years.
President Bush approves specialty crops bill
WASHINGTON - Right before the holidays, the produce industry got some good news from Washington. President Bush signed the Specialty Crops Competitiveness Act Dec. 21, funneling precious new money into programs that promote fruits and vegetables. Three years in the making, the new law authorizes $54 million annually for five years in grants that are designed to enhance the competitiveness of each state?s fresh produce crops.
United and restaurant industry to hold supply chain meeting
WASHINGTON -- For the first time, top executives with produce companies and restaurants are planning to meet in early October to open a dialogue about supply-chain issues as part of a new partnership between the National Restaurant Association and the United Fresh Fruit & Vegetable Association.
United said that the partnership, which was announced Jan. 5, is part of a new focus on supply-chain issues, and the group is exploring a similar initiative to formalize the lines of communication with the retail segment.
Food-safety certification helps to build interest in sales for New Limeco LLC
By Tad Thompson
USApple's Allison Parker to lead NAM
VIENNA, VA -- The U.S. Apple Association announced Jan. 14 that the National Apple Month program is now being overseen by Allison Parker, USApple's director of consumer health and education.