Itaueira's Canary melons well received at 5k run, booth demos
ANAHEIM, CA - Brazilian melon grower Itaueira Farms was a first-time sponsor of the fourth annual PMA Foundation for Industry Talent's 5k Race for Talent, and the success of the sponsorship will have it running back next year.
Employee incentives a boon to employers and employees alike
ANAHEIM, CA — If you’ve been thinking about employees and their benefits as a cost to your company, you’re taking the wrong approach.
Benefits and employees should be looked at as an investment rather than a cost to employers. That was the takeaway message from the “Retaining Top Talent and Keeping it Engaged — A Total Rewards Approach” educational workshop session, held at the Produce Marketing Association’s 2012 Fresh Summit, here.
Produce for Kids announces new year-round digital strategy at PMA Fresh Summit
Produce for Kids announced at a PMA Fresh Summit reception on Sunday, Oct.28, in Anaheim, CA, that it will be embracing a new digital strategy to better reach busy shoppers on a year-round basis and during its annual promotional campaigns. The new strategy will include simplified in-store POS displays, a website redesign that includes mobile optimization and more exposure for participating sponsors and retailers, and an aggressive social media strategy.
As South African citrus season winds down, WCCPF chief reflects on successes, challenges
ANAHEIM, CA – A year that saw a consistent supply of top-quality citrus shipped to the United States from South Africa was also a challenging one, as demand for the fruit fell short of expectations. But the group in charge of U.S.-bound exports is upbeat about the headway it made in solidifying its place in the market.
Melissa's presents emerging trends and new items at PMA
ANAHEIM, CA -- Melissa's/World Variety Produce Inc. hosted a presentation to Los Angeles-area food bloggers on emerging trends and new items Oct. 27 during the Produce Marketing Association's Fresh Summit International Convention & Exposition, here.
The Los Angeles-based specialty produce marketer offers more than 1,000 exotic produce items, including organic produce, soy items and specialty food items to retailers throughout the country under its well-known brand name, "Melissa's."
Fresh King partners with Dominican Republic exporter
Fresh King Inc., based in Homestead, FL, announced that it has formed a new partnership with Agroindustria Ocoe–a, a vertically integrated organization based in Santo Domingo, Dominican Republic, that is among the largest exporters of greenskin avocados.
PMA Fresh Summit coverage
Video from the Produce Marketing Association's Fresh Summit.
Be sure to check back each day for updated coverage.
Welcome to the 2012 Fresh Summit
PMA educational session addresses sustainability
Sustainability is not just a “feel good” movement but a process that can lead to increased and more profits. At least that was one of the overarching viewpoints that came out of an educational session on the topic at the Produce Marketing Association convention during the workshop day on Friday, Oct. 26.
Iowa-born Norman Ernest Borlaug left his legacy as a Texan
“The first essential component of social justice is adequate food for all mankind.” — Norman Borlaug, Nobel Peace Prize acceptance speech
Pear Bureau Northwest awarded 2012 specialty crop block grant
The Washington state Department of Agriculture has awarded the Pear Bureau Northwest $75,000 in specialty crop grant funding to promote USA Pears in conjunction with the children’s entertainment brand, “LazyTown.” The project will be tailored to retail partners and schools with live events and co-branded materials.
The grant award will enable Pear Bureau Northwest to engage in an exciting promotion with “LazyTown,” which motivates children to make healthy lifestyle choices, such as keeping active and eating fruits and vegetables to gain energy.