Giorgio to showcase foodservice pack of stuffed Baby Bellas at PMA Fresh Summit
“We will be featuring our entire line of fresh mushrooms at the PMA Foodservice Conference & Expo in Monterey, CA, on July 25-27,” said Bill Litvin, senior vice president of sales for Giorgio Fresh, headquartered in Blandon, PA. “Greg Sagan Sr., vice president of sales, will be joining me at Booth No. 18 to meet and greet customers and prospective customers.”
Litvin said the company will be showcasing Giorgio Fresh’s foodservice pack of stuffed Baby Bella mushrooms in three outstanding flavors.
USDA fruit grower disaster aid program kicks off
WASHINGTON — Beginning July 22, eligible fruit growers who experienced losses in 2012 due to frost and freeze, and who did not have access to crop insurance, will be able to apply for disaster relief from the U.S. Department of Agriculture.
IFTEX 2014 show reflects the optimism of the Kenyan rose industry
The IFTEX show was recently held in Nairobi, Kenya, amidst great optimism within the Kenyan floral industry, while also clouded by the prospect of insecurity and terrorism threats that plague Kenya. The pro-business, cheerful spirit of the Kenyan people was on full display throughout the exhibition hall as they welcomed the foreign visitors to their country, encouraging us to explore the beauty and wildlife of the countryside while also urging prudent caution and common sense.
Dutch firm Jan Spek Rozen celebrating 125 years in the rose business in 2015
In the ever-changing, unstable world of the floral industry, a company that is planning its 125th anniversary in 2015 is a bit of an anomaly. Jan Spek Rozen, a family rose business in the Netherlands founded in 1890 by Jan Spek, and one of the older rose companies in the world, is such a rarity.
Follow these seven steps to assure postharvest rose quality
Successful retail care and handling of roses is a simple process. A few simple steps assure that roses will open and last seven days or more. Each of the steps is critical and should be followed each time flowers are processed. Share these steps with floral personnel — rose quality will improve and customers will return to buy more flowers.
Sunkist promotes fresh citrus varieties and trends at the PMA Foodservice Conference
Sunkist will be showcasing more than 40 of its varieties of fresh citrus at this year's PMA Foodservice Conference & Expo July 25-27, allowing foodservice trade to sample fresh mixology recipes that highlight trending global influences and Meyer lemons, a variety that is quickly growing in popularity.
Rosaprima focuses on premium roses from Ecuador, cites retailer importance
Flowers have a wonderful impact on the lives of millions of people around the world. For those of us who are part of this industry, they create meaningful, important work, and for those of us who are consumers of flowers, they bring the joy of experiencing beautiful works of nature firsthand.
Rosaprima, a leading grower of Ecuadorian roses, is located in the heart of Ecuador’s Guachalá region, on the skirts of the Cayambe volcano. Guachalá is a small region, covering only a few thousand acres, and has always been a mystical place known for its fertility and abundance.
George the giraffe makes himself at home on Kenyan rose farm
George is a Masai giraffe (also known as a Kilimanjaro giraffe — the tallest land mammal on earth) and he is a well-known fixture at Nini Farm, a rose farm near Lake Naivasha in Kenya, Africa, about 55 miles northwest of Nairobi.
Fill your coolers with eye-catching roses
“A rose is a rose is a rose” was written in a poem by Gertrude Stein in 1913 and expresses the idea that simply using the name of a thing evokes its associated emotions and imagery.
So what are consumers imagining when it comes to roses, and how do we get their full attention with this flower?
Rethinking supermarket rose promotion options
When a consumer thinks about buying flowers, the first thing that usually pops into their head are roses — the queen of all flowers. Roses are the blooms that make our Valentine holidays so profitable and roses are also responsible for making our everyday floral business thrive.
How do we promote the flower that consumers believe we hike up the prices on for Valentine’s Day, just because we can? We should provide our customers with quality roses and value whenever the opportunity arises, especially during the flush periods (the return crop that follows a holiday harvest).