Avocados from Peru gets ready to roar with summer promotions
Avocados from Peru will generate the lion’s share of excitement for the avocado category this summer via one-of-a-kind promotions, including a partnership with the Detroit Tigers, one of the hottest teams in Major League Baseball.
Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said this year’s program includes a trifecta of events that incorporates classic tactics and experiential marketing.
Children's reading activity results in joyful family day for employees of Alexandra Farms
Early this year, the Alexandra Farms human resources team held a reading initiative for the children of their farmworkers to encourage reading, creativity and critical thinking sk
Blueberry season looks great at D’Ottavio Farms
Consistency is everything in the farming business. So, it is vital that all factors — from the weather to pollination — fall right into place to provide for the best possible crop and the ability to maintain the reputation that you remain a key source for that commodity with retailers and consumers.
This year, with the blueberry crop about to be harvested, it seems that everything is working out great. The result should mean that all signs are pointing to another strong blueberry season at D’Ottavio Farms.
Searching for Organic Grower Summit’s Grower of the Year
The Organic Grower Summit, presented by Farm Progress, has officially opened nominations for the eighth annual Grower of the Year Award. New for 2025, the selection process will feature four finalists who will be invited to attend the summit, where the winner will be revealed during the event.
FPFC Harvest Forum & Fair to deliver on education, networking
The Fresh Produce & Floral Council is preparing for the debut of its reimagined annual event — the FPFC Harvest Forum & Fair — taking place Aug. 7–9 at the Hyatt Regency Long Beach and Convention Center. Designed with retail engagement and industry connectivity in mind, the event offers buyers, suppliers and sponsors a comprehensive, three-day experience combining education, business matchmaking and a vibrant trade show.
Floriexpo 2025 breaks records with unprecedented attendance and expanded offerings
Floriexpo, the premier B2B event for the floral industry, concluded its 2025 edition in Fort Lauderdale with record-breaking success, welcoming an unprecedented number of attendees to a significantly expanded show floor.
Walmart takes flight with drone delivery expansion
Walmart is taking convenience to new heights — and new speeds — with the expansion of its drone delivery service. Now, millions of customers in Atlanta, Charlotte, Houston, Orlando and Tampa will enjoy the convenience of receiving their orders in just minutes.
Bimi Baby Broccoli steps into the culinary spotlight at the James Beard Awards
Further establishing itself as a premium and stemsational branded vegetable, Bimi Baby Broccoli is sponsoring this year’s James Beard Awards, taking place June 16 in Chicago. Already beloved by chefs around the world, Bimi now takes center stage in the U.S., where some of the country’s most discerning culinary professionals will experience its unmatched quality and flavor.
Ippolito adds new member to sales and commodity team
Richard Uchida has joined Ippolito International's sales team as a sales and commodity manager.
Uchida brings over three decades of fresh produce experience, with sales and commodity management roles at Markon, Sunkist, Dole Fresh Vegetables, Tanimura & Antle and Duda Farms.
"Rich is a true 'produce veteran' as we like to say in our industry," said Dan Canales, senior vice president of sales, marketing and processing. "His experience working with different produce commodities will add strength to our group."