Ocean Spray announces ‘Wildly Uncommon’ brand refresh
Ocean Spray announces ‘Wildly Uncommon’ brand refresh
Ocean Spray Cranberries Inc. unveiled a new brand identity that marks its first major brand overhaul in over two decades. During this process, the strategy was fueled by the vision of being "wildly uncommon" — this guided the brand's new approach to culture, creativity, and connection with its consumers.
Throughout the undertaking, each brand touchpoint — from creative strategy, partnerships, innovation and packaging — was thoughtfully renewed to showcase the strength and tenacity of the brand while adding a modern spin.