The Florida Department of Agriculture and Consumer Services promotes Florida fruits and vegetables through the Fresh From Florida marketing program.

“Producers and retailers benefit from the program’s innovative marketing initiatives and international brand recognition,” said Julie Kay Charles, industry communications for the FDACS. “The sunny Fresh From Florida logo is widely recognized and sought out by shoppers around the world. The result of marketing Florida agricultural products can be seen in farm cash receipts that amount to over $7.4 billion.”

Ocean Spray Cranberries Inc. unveiled a new brand identity that marks its first major brand overhaul in over two decades. During this process, the strategy was fueled by the vision of being "wildly uncommon" — this guided the brand's new approach to culture, creativity, and connection with its consumers.

Throughout the undertaking, each brand touchpoint — from creative strategy, partnerships, innovation and packaging — was thoughtfully renewed to showcase the strength and tenacity of the brand while adding a modern spin.

For the 2024 gardening season, PanAmerican Seed and its popular brand of Beacon Impatiens will partner with the local chapter of the National Multiple Sclerosis Society to support fundraising efforts

ShopRite is teaming up with Three Meadows Farm and the Somerset Hills Learning Institute, a private non-profit program that offers a broad spectrum of services and education to children, adolescents and young adults with autism, to bring the farm’s Paradise Salad to store shelves.

Fruit Royale is a dedicated year-round grower, supplier, importer, exporter and distributor of table grapes, and has been a leader in the segment since first starting operations in 2004.

The Delano, CA-based company works directly with its contracted growers on all aspects of fruit production, including growing, packing, cooling, storing, logistics and sales, with detailed emphasis on providing high quality product to customers on a consistent basis.

The National Watermelon Association’s annual convention has long been referred to by its members as the annual Watermelon Family Reunion, and despite a new “head of the household,” the family reunion returns with the same enthusiasm for its 109th iteration Feb. 21-24 in Scottsdale, AZ.