As we enter 2024, there are countless trend reports and forecasting being done to help businesses shape their plans for the year ahead. At first glance, it may seem like chasing trends and attempting to predict what consumers will be looking for is a never-ending battle, but I encourage you to view this as an opportunity for how to approach marketing going forward.

With roots in the apple business since 1919, Yes! Apples is a network of more than 50 New York-based family farms that grow and sell 20-plus high-quality apple varieties. Since 1997, Yes! Apples has been led by Kaari Stannard, the only female to own and operate an apple organization in the industry.

The big game on Super Bowl Sunday is an event loved by many — not only from a sports perspective but also because the event has become a great way to gather with family and friends.

“As consumers get more conscious about healthy eating, the occasion has become more and more important to Fresh Del Monte,” said Melissa Mackay, vice president of marketing for Fresh Del Monte North America.

Natural Delights recently concluded its successful Happy Holi-dates Sweepstakes, providing participants with the opportunity to win exciting prizes. The outcomes not only enhanced the brand’s ongoing strategic marketing initiatives but also played a pivotal role in growing sales at retailers.

Michael Fiddelke, who has served as Target's chief financial officer since Nov. 1, 2019, has been named chief operating officer, effective Feb. 4. Until his replacement is named, Fiddelke will continue to serve as chief financial officer for the company.

Ocean Mist has a lot of irons in the fire this year, with the biggest activity being that 2024 marks its centennial in June.