Sun Belle Inc. has added agriculture marketing expert Jennifer Sparks to its leadership team as director of marketing and communications.

Healthy Family Project is looking for the cause marketing organization’s next official registered dietitian. Since 2008, Healthy Family Project has retained a registered dietitian to serve as the sounding board to review recipes, create content, interact in social media groups and outlets, and respond to nutrition-based media inquiries. 

A mid-August start to harvest saw Lenz Family Farms’ northern Colorado potato operation kick off the 2022 season, which runs from August through February.

Bevan Lenz, who handles sales and IT, added, “The crop was average.  We started off with a cool summer that got above average hot, and heat slowed down potato growth. But we are on schedule for harvest.”

World Fresh Produce, an importer and marketer of high-quality produce from around the globe, has added a former Walmart produce veteran to its executive ranks as part of an aggressive growth strategy.

Patrick Haines, who spent nearly 35 years at Walmart in a variety of merchandising-related roles, joined World Fresh Aug. 29 as executive vice president of the five-year-old company.  

Lipman Family Farms will be increasing production of its winter vegetable supply in Immokalee, FL, with an additional 1,400 acres. Lipman’s growth in Florida production exemplifies the company’s ongoing commitment and focus on being one the largest vertically integrated tomato and vegetable suppliers in North America.

At Skyline Potato Co. in Center, CO, Les Alderete is not exactly sure what to expect as harvest nears for his russet potato crop.

“The pipeline is getting emptied out, so there is limited availability of old crop and new crop will be starting seven to 10 days late,” Alderete, general manager of Skyline, told The Produce News.