Industry icon Larry Brown joined FreshEdge as chief strategy officer. Brown will be responsible for the development and execution of strategies to continue to drive FreshEdge as a preeminent family of best-in-class fresh food companies driving success for our customers.

Brown joins FreshEdge after spending the last 12 years with Coastal Sunbelt, most recently as senior vice president of sales. Prior to his tenure at Coastal Sunbelt, he spent 16 years with FreshPoint, serving many roles, including vice president of sales.

On the verge of its 100th birthday next year, Ocean Mist Farms is all set to highlight its value-added programs at the IFPA Foodservice Conference later this month.

The Castroville, CA-based company is focusing on its foodservice packs that include 3-pound broccoli and cauliflower florets, 2-pound washed Brussels sprouts and 2-pound vegetable medley packs. 

With summer in full swing, now is the perfect opportunity to try these super-healthy meals. It all starts with wholesome organic avocados, then a mix of nutritious grains, crisp greens and other crunchy, tasty goodness ends in tastebud satisfaction. Give them a try today!

Family-owned Wada Farms is one of the nation’s largest suppliers of fresh potatoes, onions and sweet potatoes, with long-standing partner relationships throughout the U.S. and in countries around the world.

Bako Sweet announced collaboration with DreamWorks Animation’s Kung Fu Panda: The Dragon Knight, now streaming on Netflix. This collaboration brings together the deliciousness of Bako Sweet sweet potatoes with the popular characters from Kung Fu Panda: The Dragon Knight, aiming to captivate shoppers and solidify Bako Sweet as a prominent staple in the fresh produce section.

The Colombia Avocado Board hired industry leader Manuel Michel as its new executive director. Michel assumes the role July 17 and takes the reins from William Watson, who has been acting director and was instrumental in the establishment of the organization.