Nearly 90 percent of all strawberries grown in the United States originate from California, and generations of dedicated farmers continue to produce their crops in healthy, sustainable ways. In fact, more organic strawberries are grown in California than anywhere in the world.

The California Strawberry Commission represents more than 300 strawberry growers, shippers and processors, all working together to advance strawberry farming for the future.

As part of its ongoing support of local farms throughout its marketing area, Big Y Markets have once again pledged to help aid those farmers impacted by recent floods in the region. Big Y has pledged $25,000 to the Massachusetts Farm Resiliency Fund as set up by Governor Healey’s administration and Ashley Randle, Massachusetts Department of Agricultural Resources commissioner. Big Y’s support in Connecticut will be finalized soon.

Over the last four decades, California Giant Berry Farms has delivered an excellent berry experience for retailers, foodservice operators and consumers alike by providing a year-round supply of premium, sustainably grown strawberries, blueberries, raspberries and blackberries.

While much of the country was mired in an oppressive heat wave, IFPA Foodservice Conference attendees escaped to temperate Monterey, CA, where they had an opportunity to connect and network in a friendly and relaxed setting. The conference kicked off Thursday, July 27, at an opening reception held at the Barns. The reception was sponsored by the Idaho Potato Commission, California Giant, Taylor Farms, Ocean Mist, Gold Coast Packing, C&S Family Farms and Pepper.

Zespri is taking its Taste the Obsession consumer campaign to a whole new level by offering consumers a chance to win a trip to New Zealand to visit the company's orchards and meet its passionate kiwifruit growers.

The lucky recipients of Zespri’s sweepstakes can learn first-hand why Zespri SunGold kiwifruit is a winner of the Good Housekeeping Healthy Snack award for the third year.

Lipman Family Farms will be exhibiting at booth No. 605 during this summer’s International Fresh Produce Association Foodservice Conference, where it will be showcasing its fresh-cut line, including diced tomatoes, sliced tomatoes, halved grape tomatoes and pico de gallo, fajita sliced peppers and diced onion.