Carolina Blueberry Association goes from niche marketer to mainstream
Carolina Blueberry Association goes from niche marketer to mainstream
With blueberries showing category growth across the spectrum and consumption rising annually, what three decades ago was a niche product has in the last few years become a rising-star commodity. Tommy Smith, who has been growing blueberries for 32 years and has been chairman of the Carolina Blueberry Association co-operative for more than a decade, is a little surprised and quite delighted by the attention blueberries are garnering.