Rudy Heras, newly appointed category director of Mexico grapes and peppers.

Sun World appointed Ru

With record volumes anticipated to ship this spring, Avocados from Mexico announced its fully integrated spring campaign, which is aimed to increase avocado consumption and build market demand from March Madness through Cinco de Mayo and into June.

After a nationwide search, the board of directors of the Tom Lange Cos. named Greg Reinauer the next president of the company, according to a March 12 press release. Mr. Reinauer will begin his duties March 19, bringing nearly 22 years of produce industry experience with Amerifresh/Food Services of America, a produce distributor based in Scottsdale, AZ.

SACRAMENTO -- Continuing its outreach to members and others in the industry, the United Fresh Produce Association held five town hall meetings in California the week of March 5-9, stretching from Yorba Linda in the southern part of the state to Sacramento in Northern California.