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Following on the heels of its new direct-to-customer sales organization launched in November, Houweling's Tomatoes is now launching a new branding and marketing effort designed to boost consumer awareness and enhance brand imagery.

Luke Patruno

As it celebrates 75 years in the produce business, Deardorff Family Farms added Luke Patruno to its organic team. Mr.

Cheryl Johannes

CHERYL JOHANNES, marketing manager at Awe Sum Organics, joined the company March 5.

This avocado tree in a Santa Paula, CA, avocado grove has a heavy set of beautiful fruit. Some other trees is the same grove showed somewhat lighter sets. Overall, the 2012 California avocado crop is significantly larger than last year but is considered and average, not a huge crop.

Carolyn O'Donnell

The California Strawberry Commission is focusing this year on connecting consumers a