Nestled in the rich lands of San Joaquin County, Morada Produce stands as a family-owned enterprise specializing in packing and shipping cherries, onions, walnuts and bell peppers. Rooted in the farming heritage of the Foppiano family, the company’s traditions trace back to the California Gold Rush of 1849.

PRO*ACT named Kevin Vogt as its new chief financial officer. Vogt brings with him a wealth of experience and expertise in financial management and executive leadership.

Prior to joining PRO*ACT, Vogt served as the managing director at the Swanson Family of Cos., where he oversaw the family office and played a key role in succession and estate planning for the family. He also supported multiple acquisitions to expand the family's portfolio of companies.

Do you know what produce directors and buyers have to do in order to develop a weekly produce ad program? It’s a time-consuming challenge, especially when the markets are as erratic as they are now.

Fresh Farms, a leading supplier of fresh table grapes, announced the transformation of the Molina April grapes project into a resounding success. 

Over the past eight years, Fresh Farms has experienced an extraordinary growth trajectory, with exports soaring from just over 60,000 boxes in 2017 to an anticipated 2.2 million boxes this upcoming season. This remarkable achievement reflects a staggering 3,600 percent increase, underscoring Fresh Farms’ commitment to innovation and to meeting consumer demands.

Starting this May, Progressive Produce and its Keystone Fruit Marketing division are introducing California flat sweet onions as the newest addition to their extensive year-round sweet onion program.

This program features a wide range of sweet onions, including Vidalias, Walla Walla sweet onions and Mayan Sweets from Peru and Mexico. With this diverse selection, Progressive Produce and Keystone Fruit Marketing said they'll have an uninterrupted supply to meet customer demands throughout the year.

Equifruit is set to make waves at the upcoming CPMA trade show in Vancouver April 23-25. The company will engage customers with its whimsical "This banana badass" campaign, which aims to celebrate the diverse community of banana badasses supporting Equifruit's Global Fairtrade banana domination mission.