Volm Cos. has two big shows coming up with Viva Fresh and the Canadian Produce Marketing Association’s 2024 Convention & Trade Show.

Grower Direct Marketing specialize in fresh cherries, blueberries, walnuts, asparagus and apples from California, Washington, Chile and Mexico.

The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Royal Anthos has secured a European Union grant, underlining its efforts to expand the use and sales of European bulbs in the U.S. market. The program is backed by a substantial budget of 1.9 million euros, with the EU grant funding 80 percent.

The International Fresh Produce Association's Women’s Fresh Perspectives Conference took place April 7-9 in Orlando, FL. The event was full of top speakers and networking opportunities, and cultivates women’s potential, develops their skills and advances their careers. It is also one of the most visible IFPA commitments to Diversity, Equity and Inclusion. 

Retailer Metro and the Too Good To Go app announced a major partnership, aimed at offering shoppers a new way to save on their grocery bills while helping to reduce food waste.

Customers can now reserve surprise assortments of the day’s unsold fruits and vegetables via the Too Good To Go application. Each assortment is sold at only $7.99, for a value of $24.

To Divine Flavor’s Chief Marketing Officer Alan Aguirre Camou, the company’s value in the marketplace is tied directly to its three founders and the vision they established decades ago in the Sonoran Desert of Mexico.

“We are one of the largest grape producers in the world,” he said, “and at the start of the season we always talk about the crop and how it looks this season. But what is more important is what happened when we were founded 30 years ago and how that is sustaining the brand through the next generation.”