Santa came early for Los Angeles-based Volcano Produce Inc., delivering a total rebrand, a new website and some Fugly Fruits under the tree.

“It is so cool to see this new brand look," said Toni Rodosta, CEO and founder of Volcano Produce. “Our new logo and website better reflect how our heart and spirit are involved with everything we do. Even the website has a volcano erupting with hearts.”

Though it is available all year round, the most popular season for papaya is approaching for the new year, and Brooks Tropicals is, quite literally, bringing a lot more color and flavor to the market with its Caribbean Red papaya. Named for its distinctive deep reddish-orange flesh, the Caribbean Red papaya, offers a sweeter flavor profile than lighter-colored Maradol papayas, making it a favorite with customers across their North American distribution footprint.

Instacart is inviting people nationwide to get the tree lot delivered to them this holiday season. For the first time, Instacart customers can now order fresh-cut trees, artificial trees, and a wide variety of seasonal decor via the Instacart App for same-day delivery from a variety of grocery, wholesale, home improvement, and specialty stores across the country.

That Flower Feeling, a brand representing the U.S. fresh-cut flower and foliage industry, has been awarded a Bronze Award in the “Luxury and Premium Brand” category in the global Epica Awards.

With an enthusiastic nod to unity, love, and new beginnings in the year ahead, 1-800-Flowers.com has named the alluring orchid and the captivating Calathea Rattlesnake as its 2023 Flower and Plant of the Year.

Goldenberry Farms, a grower, packer, exporter and importer of tropical fruit based in Miami, announced its special limited-edition Lunar New Year’s offering of Lucky Golden Fruits, an eye-catching and value-added packaging of cape gooseberries, with leaves, prepared especially for the holiday season.