Driscoll’s Sweetest Batch blackberries win Good Housekeeping award
Driscoll’s Sweetest Batch blackberries win Good Housekeeping award
Driscoll’s Sweetest Batch blackberries were named a winner in Good Housekeeping’s 2025 Snack Awards.
The Sweetest Batch blackberries offer a multi-dimensional flavor experience curated through years of careful breeding selection, testing and perfecting. Sweetest Batch blackberries come from proprietary blackberry varieties traditionally bred by a dedicated team of agronomists, breeders, sensory analysts, plant health scientists and entomologists exclusively for Driscoll’s network of independent farmers to grow and harvest. These berries are juicier and less tart than traditional blackberries and require specific growing conditions, which is why they can be found in limited amounts during certain times of the year.
Sweetest Batch blackberries earned high praise from Good Housekeeping’s judging panel. One tester said, “I wasn't expecting much from these, but was so surprised in the best way. They are unbelievably good!” Others underscored the berries’ unique flavor profile with comments like “out-of-this-world delicious,” “consistently plump and juicy” and “next-level.”
To find the best snacks on the market, the Good Housekeeping Institute’s registered dietitians and culinary experts rigorously analyzed the ingredient lists, nutrition facts labels, packaging claims and flavor profiles of hundreds of submissions. Next, more than 1,000 consumer testers tried the snacks to share feedback on taste and provide additional real-life analysis.
Driscoll’s was one of the first produce companies to introduce a formal blackberry breeding program, using traditional breeding methods to create patented varieties. Driscoll’s research and development team set out to change the perception of a tart, sour, inconsistent berry that was seen as an ingredient to add sugar to, rather than a fruit to enjoy on its own.
In this constant pursuit of flavor innovation, Driscoll’s introduced its Sweetest Batch berries in 2019. In addition to winning Good Housekeeping Snack Awards in 2024 and 2025, Driscoll’s has been recognized as a Fast Company Most Innovative Company and received other accolades for the flavor innovation of its Sweetest Batch berries.