Target piloting AI tool at 400 stores with plans to expand
Target piloting AI tool at 400 stores with plans to expand
Target plans to roll out a new generative artificial intelligence tool to team members at all of its nearly 2,000 stores by August. The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members and support store operations management. Target is currently piloting the tool at about 400 stores, using the teams' feedback to improve the experience ahead of the chainwide rollout.