Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond?

Goldenberry Farms, based in Miami, has expanded its award-winning rambutan product line, featuring new “Legend of Ramboo” characters and seasonal variations.

The Ramboos character-branded product line offers a kid-friendly introduction to the world of tropical fruit. Vibrant, colorful labels feature the entire character line, and are complemented by in-store merchandising displays.

Let me set the stage for you: it was year four of my time at a small fashion house in New York City and our digital marketing efforts were going unnoticed in an overly saturated industry. There was a disconnect between what we thought the company represented and what our visual brand showcased. We knew that having a strong brand identity is what would help us stand out in our sea of competitors and so we had to come up with a strategy.

Retailers are feeling the pinch from rising costs as produce sales are generally down from a year ago. Labor issues are continuing to be a concern at retail as well.

Continental Fresh specializes in tropical imports from Latin America, servicing retail, foodservice, wholesale and process customers throughout the United States.

Coming off a first quarter of 2023 with its vegetable program of cucumbers and squash, Continental Fresh saw much success. The second and third quarter of 2023 is heavily devoted to Mexican mangos, packing under the Water For All label.

The towering skyscrapers and busy streets of Manhattan and the other four boroughs of New York City are a world away from the more than 36,000 farms — over 98 percent of them family-owned — that operate throughout the state of New York, generating more than $6 billion in annual income and employing close to 60,000 people.