Trendspotting: Valuable health-conscious consumers are in the produce industry wheelhouse
By
Craig Levitt
Trendspotting: Valuable health-conscious consumers are in the produce industry wheelhouse
By
Craig Levitt
Produce is the ultimate health food — and health food consumers are an extremely attractive demographic. This according to a recent report from dunnhumby, which revealed the rising importance of health-focused consumers in the U.S. grocery market. The key finding of the Better for You (Customer), You (Brand), and You (Retailer) report is that health-conscious shoppers represent a $285 billion annual opportunity, comprising 33 percent of the population and driving significant market trends.
California’s citrus season is in full swing, and
