FirstFruits Farms continues to be a leader in premium apple production, combining a robust portfolio of branded apples with sustainable practices and a commitment to community. With orchards in Washington and Michigan, the company offers a diverse range of high-quality apples while emphasizing employee welfare and environmental stewardship.

In the world of fresh produce where Mother Nature plays a starring role, the team at Divine Flavor is devoted to eliminating supply gaps and creating a seamless transition from one production area to the next for their customers.

The U.S. Department of Agriculture announced the appointment of 25 industry representatives to serve on the Fruit and Vegetable Industry Advisory Committee. Among those appointed are several members of the International Fresh Produce Association, underscoring the association’s leadership in shaping the future of the U.S. produce industry.

JOH has promoted Heather Griffin to director of produce retail. She brings nearly two decades of experience and leadership to her new role.

Griffin began her journey with JOH in 2007 as a part-time retail merchandiser for produce. Within a few years, her exceptional work ethic and commitment earned her a full-time position. In 2012, she was promoted to produce retail supervisor for New England.

Janis (Jan) Berk, former partner-owner of San Miguel Produce Inc. (SMP) and a recognized agriculture industry leader and advocate, has retired as chief operating officer of the central coast fresh produce grower and distributor after more than 20 years with the company. Together with her husband, SMP founder and former President/CEO Roy Nishimori, Berk has been instrumental in building SMP into a national leader and innovator in the fresh-cut, specialty vegetable market.

In today’s digital age, where online interactions often overshadow personal connections, fostering community has become essential. Imagine a world where your brand is not just seen but felt, where genuine connections are made, and dedicated communities are built. The challenge and opportunity for produce brands in 2025 is clear: Build communities that inspire and transform consumers’ fruit and vegetable habits.