Industry veteran Bruce Hinchman, former sales manager at M&R Co., has partnered with The Estes Ranch and will focus on expanding the reach and visibility of the company’s premium cherries and hard squash across key markets.

The Avocado Institute of Mexico launched its Path to Sustainability, a strategic initiative aimed at enhancing environmental stewardship in the avocado landscape in Mexico.

The Florida Fruit & Vegetable Association is pleased with what it’s seeing from its growers this year, especially its sweet corn.

“Florida has excellent quality this season with plenty of promotable volume for the rest of the spring season,” said Tori Rumenik, director of commodity services and supply chain for the FFVA.

According to various industry reports, the national average for shrink among supermarkets is in the area of 2.7 percent of sales — for all departments. Produce is 16 percent of that total shrink. The produce shrink waste is from 4 to 8 percent of the department sales.

Fresh From Florida brand recognition continues to grow with nearly 1.2 million followers across its social media platforms. The advertising campaign drives consumers to FreshFromFlorida.com to learn what Florida products are in season and explore hundreds of delicious recipes featuring Florida-grown products.

The Giant Co.'s Feeding School Kids initiative, in partnership with its customers, raised more than $1.2 million to address food insecurity throughout local public school districts in the communities it serves.