Supermarkets are the leading source for the majority of fresh tomato sales in the U.S. Over 70 percent of tomatoes are imported into the country, primarily from Mexico and Canada.

California is a major producer of fresh tomatoes with Florida as the second-largest supplier in the U.S.

Zespri CEO Jason Te Brake said the kiwifruit forecast for the 2025-26 season reflects the strong start, with average per hectare returns forecast to reach record levels for all categories other than SunGold and organic green kiwi. 

“Our latest forecast is positive news for growers in a season with even more fruit to sell, with sales tracking well across our key markets including through the traditionally more competitive summer fruit season," he said.

The Foundation for Fresh Produce invited the produce industry to join it this September as the nonprofit organization kicks off its sixth annual National Fruits & Veggies Month. This month-long celebration of everyone’s favorite plants  — fruits and veggies — has reached millions of consumers each year. 

West Pak Avocado has launched its new Nutritional bag. This innovative, slightly whimsical packaging is more than just a way to package fruit; it was developed with today’s health-conscious shopper in mind, bringing educational storytelling directly to the retail shelf.

EVERETT, MA — JOH, a leading independent food broker based in Billerica, MA, held a customer appreciation reception Aug. 19 at Mystique Asian Restaurant and Lounge following the close of the 25th annual New England Produce Council Expo, held at the Encore Boston Harbor.

BOSTON — The New England Produce Council Inc. proudly celebrated the 25th anniversary of its Produce, Floral & Food Service Expo with a sold-out event at the Encore Boston Harbor Resort, here. What began in 1999 as a small trade show at the former Bayside Expo Center has grown into a premier industry gathering, bringing together produce professionals, floral leaders and foodservice innovators from across the region.