Strategies for increasing produce consumption frequency
By
Rick Stein, vice president of fresh foods for FMI – The Food Industry Association
Strategies for increasing produce consumption frequency
By
Rick Stein, vice president of fresh foods for FMI – The Food Industry Association
Adages like “an apple a day keeps the doctor away” and “eat your greens” may be old, but the overriding message is still important today, especially as only about a third of consumers consume fresh produce on a daily basis. That statistic, plus other findings from FMI’s 2025 Power of Produce report, reveal notable gaps in the intake of fruits and vegetables.

It has always been about family values at