The watermelon category has added 7 million new purchasing households since 2021, with watermelon now in 75 percent of all U.S. households. These new buyers helped generate $782 million in incremental purchases, pushing total category purchases to $3.2 billion — a 33 percent increase over the period. 

The Florida Department of Agriculture and Consumer Services is championing its Fresh From Florida retail program this fall, continuing its long-standing effort to connect consumers with the state’s agricultural bounty. 

The well-recognized blue and yellow label identifies food that is grown, raised, harvested or produced in Florida, and with that label comes the promise of fresher flavor, higher nutritional value and strong support for Florida’s farming community.

InBlume Indoor Blooming has debuted the 2026 Poinsettia Collection, a collaboration between leading breeders Beekenkamp, Graff, InBlume, Lazzeri, Rinehart Poinsettias and Suntory.

Starting this month, Target is lowering prices on 3,000 food, beverage and essential items. The company said these price reductions are designed to make everyday shopping more affordable through the holiday season.

America’s only Butter Potatoes are back with a major relaunch from EarthFresh, North America’s premier supplier of fresh produce. Now available from coast to coast, the full lineup, featuring Butter Golds, Butter Reds and Butter Russets, delivers premium flavor, bringing a new level of cooking versatility to kitchens across the country.