Trendspotting: Online grocery sales top $11.5B in October, up over last year
By
Craig Levitt
Trendspotting: Online grocery sales top $11.5B in October, up over last year
By
Craig Levitt
Monthly online grocery sales totaled $11.6 billion in October 2025, a 10.5 percent increase over the previous year, according to the latest Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. October’s moderate growth rate compared to the 2024 surge was the result of an expanding base of monthly active users (MAUs), tempered by anemic gains in order frequency, and pullback in average order values (AOV).