CalFlowers announced details for its Fun ’N Sun 2026 Floral Convention, scheduled for Aug. 5–8, 2026, at The Langham Huntington in Pasadena.

Affinity Sales–Retail has hired Gary Roselli as director of produce, Metro-NY.

Roselli brings over 25 years of experience in the food industry, with a career that has taken him from his start as an in-store produce clerk to serving as a corporate director. Most recently, he spent the past three years at a leading cooperative in the New York metropolitan area as director of produce and floral, where he oversaw category leadership, merchandising strategies and supplier partnerships.

iDeal HarBest, a distributor of a full line of Mexican vegetables, will begin its 10th season with a more streamlined grower base and an increased organic product line.

A new education fund aimed at supporting the professional development of Oklahoma florists and students has been established through a partnership between the Oklahoma State Florists’ Association and the American Floral Endowment.

The Boston region remains one of the most active and competitive produce markets in the Northeast, driven by a wide range if cultures and culinary preferences that fuel steady demand for fresh items year-round.

As consumers selectively splurge on premium items like Champagne for New Year’s celebrations, Side Delights is helping retailers build bigger baskets by pairing those purchases with high-value, versatile potatoes.